You Don’t Have to Be Cynical to Worry About Upworthy

Flavorwire

It was only a matter of time until someone wrote an in-depth profile of Upworthy and its founders, and happily, the task fell to Nitsuh Abebe, whose excellent article on the Internet’s feel-good sensation appears in this week’s New York magazine. Throughout the piece, you get the sense that Abebe is struggling with the same reaction that plenty of people have to Upworthy — there’s something mildly off-putting about it, but it’s hard to put your finger on exactly what. And it’s hard to hate, or even dislike, Upworthy without feeling bad about doing so.

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