Social Media Marketing: LinkedIn

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LinkedIn as a new platform for social networking between professionals has provided a valuable base for employers and employees to connect.   First launched in 2003, the site has added a new dimension to social media, allowing the internet to be used as a tool to benefit businesses and professionals alike.  With such a great resource at our disposal it is important to take full advantage of the opportunities offered by LinkedIn, so here are some of our top tips for maximising the potential of your profile:

Email: It is crucial to include an email address as part of your profile, and make sure that it’s one you use regularly.  Another good tip is to use an address that contains your name and is as simple as possible with a professional domain.  We would recommend minimal numbers and symbols in an email address, and would discourage using the same email…

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